Detailed career / H&M Korea

Turning field experience
into commercial results.

From frontline retail operations to Store Manager leadership, nationwide coaching and Facility Management, I have built a career around making customer experience, team capability and operational discipline work together.

2025.09 — 2026.08
H&M Korea · Construction & Facilities

Facility Manager

Managed nationwide store facilities, assets, maintenance, budgets, vendor coordination and energy monitoring.

Key delivery

  • Completed Asset Mapping to build a clearer baseline for maintenance and investment decisions.
  • Completed Store Lifecycle Quality Assessment to identify quality gaps and improvement priorities.
  • Aligned scope, method and pricing with vendors to execute store-environment improvements efficiently.
  • Contributed to approximately 5% energy reduction through monitoring and asset/LED improvement initiatives.
Asset LifecycleVendor GovernanceEnergy Monitoring
2022.09 — 2025.08
H&M Korea · Store Operations

Store Manager & Nationwide SM Coach

Owned commercial performance, people, inventory, customer experience and operating standards across major Seoul stores.

Store leadership

  • At Yeongdeungpo Times Square, delivered +10% versus budget and achieved the annual budget target.
  • Led the Yongsan reopening with a 56-member opening team.
  • Delivered +42% versus opening plan, +24% versus plan and +68% versus business-development baseline after reopening; operated at approximately KRW 8.0B annual sales scale.
  • Recorded approximately 10,000 visitors and KRW 100M in sales on Yongsan's reopening day.

Nationwide SM Coach projects

  • Daegu reopening: supported operational readiness and standards adoption.
  • Hongdae transformation: coached team routines through a layout and customer-flow change.
  • Jeju BOH improvement: supported inventory and back-of-house efficiency improvements.
P&L OwnershipReopening LeadershipSM Coaching
2013.07 — 2016.05
2018.03 — 2022.08
H&M Korea · Retail Operations

From Sales Advisor to Manager

Started in retail as a Sales Advisor in July 2013. After rejoining H&M Korea in March 2018, progressed through team leadership and management development.

Key experience

  • Opening manager for H&M Korea's first outlet in Paju, delivering more than 150% of budget.
  • Operated key Seoul and Gyeonggi locations including Lotte Mall Gimpo Airport, Times Square Yeongdeungpo, D-Cube City and Starfield Goyang.
  • Recorded approximately KRW 55M in daily sales at Lotte Mall Gimpo Airport during the Children's Day peak period.
Outlet OpeningCommercial District OperationsTeam Leadership
Contact

Ready to connect commercial performance with a better store experience.

swoop.lee@gmail.comLINKEDIN ↗